Crafted in Morocco: Where Tradition Meets Modern Design
- By Ismail Majdoub
- 17 May, 2025

When you hold one of our leather goods, you’re holding more than just a product — you’re holding a piece of Moroccan heritage. Morocco has long been known as one of the leather capitals of the world, with leather tanneries in cities like Fez dating back to the 11th century. For generations, master artisans have passed down their techniques, preserving the authenticity of natural, hand-crafted leather goods.
Our workshop is deeply rooted in this tradition. From the bustling markets of Marrakech to the ancient medinas of Fez, leather craftsmanship has always been a symbol of pride and artistry in Morocco. Today, we take those same authentic methods and fuse them with modern design aesthetics, creating leather goods that feel timeless yet relevant.
We work exclusively with tanneries that honor traditional practices. Moroccan leather is still tanned using organic materials like olive oil, saffron, poppy, and cedarwood bark — an environmentally mindful process that not only preserves the integrity of the hide but also results in a supple, richly colored leather unlike any mass-produced alternative.
Each hide we select is carefully inspected for quality and character. Scars and markings are celebrated, not hidden, because they tell the story of a life lived. From there, our artisans cut, dye, and hand-stitch every product, ensuring no two pieces are ever the same. This approach means our clients own something truly individual, made by skilled hands that have perfected their craft over decades.
We believe luxury should have a soul. That’s why we’ve remained committed to producing in small batches, focusing on quality over quantity. Unlike factory-made items, our leather goods carry the subtle imperfections that make hand-crafted products valuable. The rich scent of Moroccan leather, the soft yet durable texture, and the character it gains over time — these are the hallmarks of our brand.
When you invest in one of our pieces, you’re not just buying a bag or a wallet. You’re investing in a centuries-old craft, in ethical and sustainable production, and in artisans who pour their skill and passion into every cut and stitch.
Why Morocco?
Aside from its centuries-old reputation, Morocco remains one of the last countries where leather is still crafted using fully organic, natural processes. The world-famous Chouara Tannery in Fez, for example, still uses the same ancient stone vessels and natural dyes as it did 1,000 years ago. This heritage is what makes Moroccan leather so highly prized by luxury brands across Europe and beyond.
By producing our goods in Morocco, we ensure direct oversight of every step — from hide selection to final hand-finished details. This control allows us to maintain strict quality standards while supporting local craftspeople and their communities.
A Brand with a Story
At our core, we are storytellers. Each bag, wallet, and accessory carries not just our brand, but the history of Moroccan craftsmanship. It’s a lineage of pride, patience, and dedication that transforms everyday items into meaningful possessions.
Whether you’re carrying our full-grain leather travel duffel through a busy airport or slipping a hand-stitched cardholder into your pocket before an important meeting, you’re carrying a story that started in Morocco — and continues with you.